James Newton Taylor's profile

FMCG Cross-merchandising campaign

James Newton Taylor
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The idea with this campaign was use spaces in store, otherwise unused, to promote and sell a range of mini FMCG items for male and female customers.  The units were designed to have subtle branding and consistent design characteristics, so as not to interefere with the branding of the stock. The units are also adaptable to different placements within the store.
point-of-purchase Retail cross-merchandising
point-of-purchase Retail cross-merchandising
Wall and counter unit.
point-of-purchase Retail cross-merchandising
Aisle unit.
point-of-purchase Retail cross-merchandising
Till cover unit.
point-of-purchase Retail cross-merchandising
Mini free-standing unit, can be placed over aisle poles.
point-of-purchase Retail cross-merchandising
Male units in position.
point-of-purchase Retail cross-merchandising
Female unts in position.
point-of-purchase Retail cross-merchandising
point-of-purchase Retail cross-merchandising
point-of-purchase Retail cross-merchandising
FMCG Cross-merchandising campaign
Published:
James Newton Taylor's profile

Owner

James Newton Taylor's profile
Durban, South Africa

FMCG Cross-merchandising campaign

Point of sale designs for a cross-merchandising fast-moving consumer goods within a well-known clothing retailer in South Africa.

Published:

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