Hahnenkamm Rennen is a historic alpine skiing competition that has been held annually in Kitzbühel, Austria, since 1931.
Every year they call for a renewal of its visuals over public posters that goes through the restyling made by independent artists.
The poster image itself is used to market the event on advertisements
and other printed materials, such as tickets, merchandise and official website.
and other printed materials, such as tickets, merchandise and official website.