PASSANGER
Production of electric bicycles and motorcycles
New But already Proven
An industrial concern that is a leader in all aspects of technological progress, and first of all - in environmental friendliness.
The company's position is to prove that a vehicle can be a link between man and nature while maintaining comfort in use.
What task was set
Aggressiveness is not about PASSANGER
Everyone is used to the association - "an aggressive bike is a good bike." The brand wanted to rethink this installation and prove that the main thing in technology is comfort and safety. Careful attitude both to the consumer and to the surrounding nature.
Everyone is used to the association - "an aggressive bike is a good bike." The brand wanted to rethink this installation and prove that the main thing in technology is comfort and safety. Careful attitude both to the consumer and to the surrounding nature.
The realization of the company's core values led to the creation of the PASSANGER corporate identity. Discreet and calm in appearance and confident in use.
The human - world? Or maybe man and the world?
The visual idea of the logo is based on the familiar "&" symbol. Just as the union "&" connects words, PaSSaNGeR technologies connect a person with comfort and ecology.
Such a simple, but not obvious solution makes it possible to see a different meaning and give freedom of visual expression to the brand.
