Inclusive visual system
The blue colour and its variations dominates the brand's visual identity. It's not a surprise that this colour is often used for B2B companies. However, to mark the novelty and modernity of the platform the vibrant and eye-catching blue and its variations was chosen in this case.
The sleek geometric forms in the logo as well as in a visual identity communicates the flexibility of the platform and its adaptability to business needs and constantly changing environment.
The blue colour and its variations dominates the brand's visual identity. It's not a surprise that this colour is often used for B2B companies. However, to mark the novelty and modernity of the platform the vibrant and eye-catching blue and its variations was chosen in this case.
The sleek geometric forms in the logo as well as in a visual identity communicates the flexibility of the platform and its adaptability to business needs and constantly changing environment.