Visual merchandising concept design for TOD'S Milan. The concept by Architect/ Designer Mr. Marco Stalla, was to have an icy interior for the winter collection. The idea was to have everything inside made of ice; the furniture, walls, accessories, etc.  it had to give the feeling of a frozen ice bar. After discussing and ideating the concept with Mr. Stalla, I was given a rough sketch by him, and I created this 3D Model using Rhinoceros, to better visualize the concept and present to the clients.

This is the men's side of the room. This is where all the men's products would be displayed, perhaps using mannequins on sofas, and the rest displayed on the tables. 

This is the women's side of the room. This is where all the women's products would be displayed. Here the idea was to have faux fur put on the ice sofa, and products displayed on it, along with displaying them on the round tables. Perhaps a mannequin would also be placed in the scene if required.