@ CBA B+G + Fabio Okamoto and Natalia Azevedo. © 2021. All rights belong to Braskem and CBA B+G.
Evolving Braskem's brand expression.
Following the visual consolidation of the brand since the rebranding carried out in 2017, we partnered once again with the Braskem team to start its new stage. It was time to update the verbal and visual identities.
Keeping its essence and creative principles, the entire visual universe of graphics and colors evolved in order to represent even more the energy and transformation of the company. The verbal identity adapts to the brand's different audiences but maintains a common thread aligned with the strategy and design principles.
The result is a consistent, flexible and updated brand expression. All of this was made available for access by all who interact with the brand through a new brand center.
Keeping its essence and creative principles, the entire visual universe of graphics and colors evolved in order to represent even more the energy and transformation of the company. The verbal identity adapts to the brand's different audiences but maintains a common thread aligned with the strategy and design principles.
The result is a consistent, flexible and updated brand expression. All of this was made available for access by all who interact with the brand through a new brand center.
