Exercise from the course « Illustration for Motion » (by School of Motion),

focused on defining a graphic style.
The client and the brief described are fictional.

VO : "It’s time to celebrate the 60s"

Action : The woman holds a card near from the camera, and puts it on the table.

VO : "With the reissue of our limited edition retro playing cards."

Action : The queen of hearts pop up from the card, transforms the modern players into retro characters of the 60s.

VO : "You can play in 60s style while watching TV"

Action : The queen of hearts transforms the modern TV into a retro one, and enters into the screen.

VO : "While waiting around"

Action : We are in a hairdressers, with a point of view of a customer playing with another one.

VO : "Or while listening to music"

Action : The queen is dancing a twist while somebody is building a house of cards.

VO : "Play the best card games of today with the best cards from the ‘60s."

The 60th Annivesary of our original playing card set is happening ! A new Limited Edition Retro version of the set is scheduled to be in stores soon. We’d love to work with you to create an animated advertisement to spread the word. We want to make the concept lively and playful.

The spot should have a truly nostalgic 60s feel and should really capture the time of our original playing card set - with a modern twist. We want today’s avid card players to be pulled in and excited to buy this new set.