Yuchen Chen's profile

20th Anniversary: Colorful Childhood Visual Identity

DESIGNER: Chen Yuchen
YEAR: 2018
CLIENT: Jiaxing Nanhu International Experimental School
HONOUR: Bronze A' Design Award Winner / MUSE Creative Awards Platinum Winner

To celebrate the 20th anniversary of international primary school founding, A series of events and publications are launched with a cohesive visual identity. The designer researched the structure of landmark sculptures in school, He realized that the logo design can Inspired by sculptures. The logo is a clean and distinct design with only two figures that denote the number which is 20, It have both the function of information communicating and decorative as a character image. Meanwhile, The designer have designed a whole set of the anniversary event visual identity to create a friendly atmosphere, which include: Invitation Letter Design, Anniversary Poster Design,Tote Bag Design, Pass Card Design, Comic Book Design (Student's Manga Work Portfolio), Logotype Design, Typography Design, Site Decoration, Festivals Flag Design, Scenic Design, Stage Design, Tape Pattern Design and Gift box Package Design.

20th Anniversary: Colorful Childhood Visual Identity
Published:

Owner

20th Anniversary: Colorful Childhood Visual Identity

Published: