Help Japan
Rosso e bianco, colori delle carte Fedrigoni, sono anche i colori del Giappone. Per questo motivo diventano un supporto per ricordare la sua recente tragedia. La narrazione comincia grazie all’effetto di trasparenza della busta che consente di formulare una richiesta di aiuto spedita in una sorta di moderno ‘messaggio nella bottiglia’. Aprendo la lettera, si assiste ad una riproduzione del sisma attraverso un pop-up che esplode scomponendo il sole rosso giapponese. Un elemento di speranza è in fine proposto attraverso la riproduzione di due rondini (fotopolimeri). Gli elementi tipografici sono stati ottenuti con caratteri mobili del font Elvis Brownie.
Red and white are the colours of Fedrigoni's stationery. But red and white are also the colours of the Japanese flag. That's why they become a support for remembering its recent tragedy. The narration begins with the transparency effect of the envelope, which allows to formulate a cry for help in a modern "message in a bottle". Opening the envelope, there's a tangible reproduction of the earthwake thanks to an exploding pop up, which decompose the japanese sun. But there's hope: two swallow birds are flying over the word "japan", written with the font 'Elvis Brownie'.
http://papertypeworkshop.wordpress.com
Red and white are the colours of Fedrigoni's stationery. But red and white are also the colours of the Japanese flag. That's why they become a support for remembering its recent tragedy. The narration begins with the transparency effect of the envelope, which allows to formulate a cry for help in a modern "message in a bottle". Opening the envelope, there's a tangible reproduction of the earthwake thanks to an exploding pop up, which decompose the japanese sun. But there's hope: two swallow birds are flying over the word "japan", written with the font 'Elvis Brownie'.
http://papertypeworkshop.wordpress.com
