Hamad Bin Khalifa University | Rebrand
I feel incredibly honored and proud that my brand identity concept was chosen for Qatar's first independent university. The new brand was created after consulting with various people at the university and Qatar Foundation for Education, Science and Community Development. The HBKU logo is inspired by Islamic architecture, specifically the triangle shape. This shape is commonly found in HBKU buildings at Education City, representing the university's connection to Islamic heritage and intellectualism. The logo also cleverly combines the initials of the university's name, HBKU, in both Arabic and Latin characters, showcasing its local and global academic focus.
