The Client
Gaiosofia Natural Products commissioned us to design their visual identity including their label and website. Gaiosofia was founded by people with love and faith to everything natural, harmonic, traditional, healthy. Wanting to highlight that quality is more valuable than quantity, Gaiosofia search for pure, natural and traditional products, in which there is the least human intervention possible. The company is driven by the theories of natural farming (an ecological agriculture practice institutionalized by Japanese farmer and philosopher Masanobu Fukuoka).
The Concept
It was decided to lead the design through the central philosophy of the company that pass on to their products.
Our design therefore combines symbols of nature, structured so as to subscribe and disclose the verbal and theoretical values of the company.
Our design therefore combines symbols of nature, structured so as to subscribe and disclose the verbal and theoretical values of the company.
Initially, the circular shape of the Earth reflects the periodic nature of seasons, thus symbolizing the wise function of nature itself. Dividing the circle into two equal parts we underline the harmony, between nature and the people living in balance with their environement. The lower semicircle is closed, in order to suggest the compact nature of the soil and the solid beliefs of the company. Nature feeds the roots of trees and plants with the required for their physical development components. A consequence of this physical supply are the fruits and derivatives which are symbolized by the leaves, which embrace the open semicircle.
The final symbol generates three different levels of Gaia: soil, earth and air. Each separate notation engage together to reflect harmoniously the company values and create a simple but strong identity.
