Earlier this year, VICTORIA'S SECRET approached us to orchestrate the official launch of their MENA Mobile App. We developed a unique visual concept for the campaign and explored a potential strategy designed specifically for the UAE/MENA demographic.
The Campaign concept revolves around infusing playfulness into the term 'App' while
adding an element of mystery with the alluring touch of 'Secret'.
adding an element of mystery with the alluring touch of 'Secret'.
Clients will unravel the Secret through enticing visuals, showcasing exclusive app discounts, loyalty program points, and the invaluable perk of saving and purchasing favorite items at their convenience.
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