Legendary Pleasure.
Out of line? You bet! The Burg Hotel Oberlech offers both a public stage and private spheres where guests celebrate. The legendary cult hotel has been known for its unbelievable hospitality for generations.
When did everyone get so serious? This is the pressing question at the Burg Hotel; more of an exclusive club where people can act out. Loud rather than quiet; counter dancer versus desk sitter; Champagne-heavy rather than Ayurveda-strict. You can feel this contrarian nature in the new brand design. “The special thing about Oberlech and the Burg Hotel is that we are higher than Lech. Our winter sun lasts longer. We see the mountain panorama. Because of our more remote location, we can celebrate a few hours longer — privately.” The guiding brand principle was born when the Burg´s founder, Fridolin Lucian, explained it all: everything is “a little bit over the top.” Color scheme, typography, iconography, and imagery conform to this idea and offer a little bit more. This is how a traditional house stands out from the Arlberg hotel crowd and remains authentically true to its own history.
CREDITS
Stefanie Aunitz (Graphic Design)
Sandra KTG (Art Direction)
Dominik Langegger (Head of Design)
Saskia Ritter-Höntzsch (Editorial, Proofreading)
Sergej Ritter-Höntzsch (Brand Thinking & Narrative)
Matthias Tildach (Graphic Design, Photography)
Michael Königshofer (Photograhy)
Michaela Hannah Zeman (Text)
Kirsten Sims (Illustration)
