Greenie
Organic Goods
Greenie is a local business that began making preserves based on organic products and seeks to expand its market by opening a store to invite customers to try the wide range of dishes and natural products without preservatives, prepared on the day.
Naming + Concept
We were looking for a name that was simple and friendly to clearly convey the type of business and products offered.
It was important, in turn, to reinforce the idea of 'organic farming', which led to a logo design with curved lines together with an iconic isotype of a sprout and a recognizable smiley face.
All this, together with the chromatic palette of earthy colors, leads us to think of a company that cares for the environment and products that have been produced without chemicals and processed without additives.