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Greenie Organic Goods | Branding


Greenie
Organic Goods

Greenie is a local business that began making preserves based on organic products and seeks to expand its market by opening a store to invite customers to try the wide range of dishes and natural products without preservatives, prepared on the day.

Naming + Concept

We were looking for a name that was simple and friendly to clearly convey the type of business and products offered. 

It was important, in turn, to reinforce the idea of ​​'organic farming', which led to a logo design with curved lines together with an iconic isotype of a sprout and a recognizable smiley face. 

All this, together with the chromatic palette of earthy colors, leads us to think of a company that cares for the environment and products that have been produced without chemicals and processed without additives.



Greenie Organic Goods | Branding
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Greenie Organic Goods | Branding

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