MAD & Co is one of the most recognized bubble tea brands, based in Hyderabad. They are known for uniting Pan-Asian traditional Boba Teas curated to
savor the Indian taste palette
MAD's branding combines funky illustrations with a personalized touch of every designer (the best part). As a part of their tagline "Stay Insane" suggests - The design language can be termed as Insane as it's never boring but like a piece of portrait that grabs ATTENTION. This brand has brought out the creativity in me and tapped into diverse creative expressions of what I called - breathing life into the brand.
Kiosk
This was for their 3rd outlet in Inorbit Mall, Hyderabad - One of the many interesting works for the brand. The best part of the design is that it contains the famous fresco painting by Italian artist Michelangelo which blends perfectly with that of MAD
A radical fusion of typography and art represents a different experience while adhering to the MAD design philosophy
I absolutely enjoyed creative freedom; creating an enriching Brand’s identity to best suit its communication
Outlet launch campaign
As a part of their 4th outlet launch, the brand needed to mark its presence to its target audience, hence I worked on launch creatives & the video visuals (one of my favorites)
As a part of their 4th outlet launch, the brand needed to mark its presence to its target audience, hence I worked on launch creatives & the video visuals (one of my favorites)
Amazing creations are birthed when you simply commit to a process
and not think too much about it
AND THE REST IS HISTORY
