Fusion Hospitality is a joint venture between Ovations Food Services and Wildlife Trading Company. Through this joint venture Fusion Hospitality offers zoos and aquariums management solutions for their food and merchandise programs.
Developing a brand for Fusion Hospitality was an unique experience. Both companies came to the table with well established brands that they wanted to carry over into the joint venture. Both companies had a great deal to say about what they wanted the brand to look like. Every element from typography, to color, to image selection was carefully scrutinized by both companies. Ultimately, finding a solution came down to asking a lot of questions and pulling in essential elements from both brands to blend into what truly is a fusion of these two companies.
Client: Ovations Food Services and Wildlife Trading Company
Role: Branding, Print Design, Layout
LOGO DESIGN
BROCHURE
RETRACTABLE BANNER
PROMOTIONAL ITEMS
