Creating a buzz with bespoke packaging design
Keepr’s has been championing British beekeeping since 2014, infusing its range of gin, rum and bourbon with 100% pure British honey. At the heart of the brand is a commitment to provenance, sustainability and bee conservation. Union Distillers approached Sip Studio to redesign the brand’s packaging to bring it in line with the quality of the award winning spirits. The result was bespoke packaging with British beekeeping at its heart that’s been a success with both retailers and consumers.
“It was important to us that when people saw the Keepr’s bottle that they made that instant connection between our spirits and our beekeeping heritage.”
– Union Distillers
The new bottle is a visual celebration of the hive to bottle story that’s interwoven into its spirits and now its design.
Eco-Friendly Bottle
The bottle was developed with Allied Glass to minimise the packaging's carbon footprint. Made with 50% recycled glass it is lighter in weight than the previous bottle. Each bottle is topped with a natural wood and cork stopper engraved with a honeybee. The labels were printed by The Label Makers using a recycled paper stock.
Beekeepers at Heart
The brand’s unique story is woven throughout the packaging from the honeycomb inspired bottle to the hive to bottle messaging. Hidden details were also created to for consumers to discover. Bees were printed on the inside of the label to be discovered as the spirits are consumed and a beekeeping message embossed on the base of the bottle. Even the bottle shape was inspired by the shape of a bee.
Icon Bottle
The final design is unique to the brand and sets it apart from its competitors by being true to the brand story. It's also had industry recognition by winning a Gin Guide award and Bronze ISC award within 3 month of its launch.
