RunOff is an unofficial company that creates tourism solutions during the COVID-19 pandemic through a virtual running company. RunOff connects runners virtually, hosts city events, promotes tourism, and supports charitable organizations through its virtual running application.
The branding consists of an italicized font, sharp and rounded corners, a glimmering bokeh, and an 80's/modern aesthetic, accompanied by the slogan, "5k's in 4k." This project was a marketing applications class exercise, turned graphic design brand identity exercise.
