BRAND DESIGN
concept building
Massive Dynamic, enterprise from the tv series Fringe.
~
Science . Progress . Growth . Innovation . Code .
Technology . Research . Happiness . Hope .
Wisdom . Protection . Creation . Occult .
Omnipresence . Grandiosity . Parallel Universe .
Thanks to these connections, I came to the conclusion that there is an interpenetration of science and the concept of God — the enterprise introduces itself as "God", by alleging that nothing is impossible to them: "What we do? What we don't do?". It was this relation that captivated me, with their dichotomies: creator vs. creation, occult vs. real, spirit vs. body, dominant vs. dominated.
From these notions, I developed three proposals:
1. The Grandiosity of the brand, which has the knowledge, in a confusing and closed in itself reality.
- The big "M" on a small rendered one — belly up position towards the air;
- "M" from "Massive" and "W" from "Wisdom";
- The suggestion of a maze clised in itself — by entering the net of events (in "The Pattern") hardly gets out of it; and can only be understood by those who are in it;
- Symmetry — transmission of the idea of parallel universe.
2. Massive vs. God vs. Society conception of that idea.
- Three Boxes closed in it self — the three referred elements;
- The hexagon — symbol of the occult of protection (see Nilton Shutz); the imperfection (see "The Library of Babel" by Jorge Luís Borges);
- Symmetry — the outline of the cube.
3.Massive being the dominant in conception.
- The same idea of symmetry and forms of "2.";
- "M" as part of the cube = "Massive" as a central piece in the conception of "reality".
About the polychrome option, the decision emerged from the internal divisions of the enterprise: "Biological and Medical", "Aerospace and Transportation", "Life and Leisure", "Computing and Communication" and "Energy and Environment". Each one has one different color, so, according to the area in which the case or task fits, the color part of the logo changes. When there is an interaction between more than one area, the colors merge.
It is a shame that nothing of this existis in a parallel universe.
concept building
Massive Dynamic, enterprise from the tv series Fringe.
~
Science . Progress . Growth . Innovation . Code .
Technology . Research . Happiness . Hope .
Wisdom . Protection . Creation . Occult .
Omnipresence . Grandiosity . Parallel Universe .
Thanks to these connections, I came to the conclusion that there is an interpenetration of science and the concept of God — the enterprise introduces itself as "God", by alleging that nothing is impossible to them: "What we do? What we don't do?". It was this relation that captivated me, with their dichotomies: creator vs. creation, occult vs. real, spirit vs. body, dominant vs. dominated.
From these notions, I developed three proposals:
1. The Grandiosity of the brand, which has the knowledge, in a confusing and closed in itself reality.
- The big "M" on a small rendered one — belly up position towards the air;
- "M" from "Massive" and "W" from "Wisdom";
- The suggestion of a maze clised in itself — by entering the net of events (in "The Pattern") hardly gets out of it; and can only be understood by those who are in it;
- Symmetry — transmission of the idea of parallel universe.
2. Massive vs. God vs. Society conception of that idea.
- Three Boxes closed in it self — the three referred elements;
- The hexagon — symbol of the occult of protection (see Nilton Shutz); the imperfection (see "The Library of Babel" by Jorge Luís Borges);
- Symmetry — the outline of the cube.
3.Massive being the dominant in conception.
- The same idea of symmetry and forms of "2.";
- "M" as part of the cube = "Massive" as a central piece in the conception of "reality".
About the polychrome option, the decision emerged from the internal divisions of the enterprise: "Biological and Medical", "Aerospace and Transportation", "Life and Leisure", "Computing and Communication" and "Energy and Environment". Each one has one different color, so, according to the area in which the case or task fits, the color part of the logo changes. When there is an interaction between more than one area, the colors merge.
It is a shame that nothing of this existis in a parallel universe.
