MAD & Co is one of the most recognized bubble tea brands, based in Hyderabad. They are known for uniting Pan-Asian traditional Boba Teas curated to
savor the Indian taste palette
MAD's branding combines funky illustrations with a personalized touch of every designer (the best part). As a part of their tagline "Stay Insane" suggests - The design language can be termed as Insane as it's never boring but like a piece of portrait that grabs ATTENTION. This brand has brought out the creativity in me and tapped into diverse creative expressions of what I called - breathing life into the brand.
A radical fusion of typography and art represents a different experience while adhering to the MAD design philosophy
