Manny Soomal's profile

Accord - Brand identity



Accord is a specialist consultancy, drawing together expertise in depolarization, conflict resolution, behavioural science, communications and reputation management. It is a collaboration between three companies: MHP Group, Influence at Work and Poles Apart and aspires to navigate leaders in a divisive world.

The ‘A’ from Accord has been used as a device to create a symbol which represents direction, something which will help guide businesses in a disruptive world. The core ‘star’ graphic highlights how if all of us are part of the problem, we can all be part of the solution too by working together to overcome these challenges.

The ‘A’ device allows for flexibility throughout different design disciplines across print and digital whether it would be a graphic pattern or holding imagery to convey a specific message.



Accord - Brand identity
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Accord - Brand identity

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