I am chiyo, a designer who mainly works on

branding-conscious logo design and naming proposals.

I am chiyo, a designer who mainly works on
logo design and naming proposals with branding in mind.

I am a designer who mainly works on logo design
and naming proposals with branding in mind.

I was in charge of logo design for "Creita", a brand
I was in charge of the logo design for the brand "Creita" which was launched by my friend and photographer Miho.

What is Creita?
Creita is a brand that supports Miho's way of living and thinking, as well as her life with coffee, by publishing photo essays on Note and supporting her business through photography.

The concept of the logo this time is
"to overcome the waves of life and enjoy life".
We decided to use a dolphin as the motif of the logo.

Suggested tagline

    Tagline ・・・ Words that express a company's philosophy or worldview, or simply describe what value a product or service provides.　

The tagline is only one line of text.
The tagline is only one line of text, but we think of the words with the same amount of passion as if we were creating a logo.

When you hear the phrase
"lover of your mouth," doesn't it remind you of Lotte?

By combining a logo (visual) and a word
(one word to describe the characteristics of the product)

The combination of the two makes
it easier for people to remember the logo and the words
(one word to describe the characteristics).

We believe that the combination of logo (visual) and
words (one word to describe a feature) is
an important factor in creating a relationship between people and things.

We do this very carefully.

Summary of Hearing Content

Based on the content of the interviews

Creita's image strategy.

Cafe
Coffee

Playing and enjoying life

How do we attract people with these three keywords as the axis?
How do we attract people? How do we attract people?

Dolphins = kindness and lovely atmosphere
Crossing the waves = a joyful image

We decided to use "dolphins" as our symbol because we thought
We decided to use "dolphins" as the symbol of the brand.

After dolphin motifs were databased from rough
to convey the characteristics of the Creita brand.

The shape of a dripping drop of coffee.
➕ "dolphins
Dolphins

to convey the message and uniqueness of the Creita brand.
The logo is to be made to look like a dolphin.

The logo is what identifies and distinguishes the brand.
The dolphin is gradually added to the drop shape that is characteristic of the brand.

The shape of the dolphin and the shape of the drop should be balanced

Logo design mock-up

Tailored to the nature of the business each time
Mock-up = (a finished image of a visual close to the real thing)
(a finished visual image that closely resembles the actual product) for each project.

First view of web design

Web Design First View

Key Visuals

Drip bag design

Tea leaf label

Mail order site image

Mini-Dolphinization

Patterns

Anticipating a wide range of future business development
To make it easy to use as a footprint

Mini dolphin
Wave graphic

We also delivered a mockup of a mini dolphin and a wave graphic for easy use as a reference.

Mockups make it easier for customers to imagine the actual usage scenario
It is easy for the customer to imagine the actual use of the mock-up in their mind.
I also enjoy creating mockups because they make it easier for the customer to imagine the actual use of the product.

    Miho's SNS
    Instagram

What we learned through logo design

I was given the opportunity to work on Creita's logo design,

and I learned the following

The ability to listen to people's opinions and

draw out their essential issues and latent needs

The ability to identify issues

I have also learned the importance of listening to a customer's single story.

I also learned the importance of listening to a customer's single story and designing the value and appeal of that story.

I find it very rewarding to work as a logo designer because I get to design the drama of the story that led to the need for the design.

Putting a single story into words and logos

I will continue to work on the design that brings out
the value and charm of the client in front of me.