Don't just stand there! Report and stop child abuse.

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Background:

Child abuse happens everyday, often in front of witnesses.

Unfortunately, in many cases, it passes unreported.

Thinking:

Although child abuse is widely regarded as unacceptable, witnesses often choose not to react and report it. The goal of the campaign was to warn them that non-doing is as harmful as doing itself because it doesn't break the vicious abuse cycle. Pretty campaigns help, but sometimes people need to be a little… enlightened.

Solution:

A simple intervention on a traditional medium: With a little help of a motion sensor spotlight, people became participants and were faced with the consequences of turning the blind eye.

Señor – independent agency for communication and branding

Billboard:
Creative director / copywriter: Vanja Blumenšajn
Account director: Iva Kaligarić
Designer: Imelda Ramović / Ivana Rubelj

Video:
Director / Editor: Boris Miletić, Vanja Blumenšajn
DOP: Ivan Slipčević
Producer: Iva Kaligarić
Postproduction: Sanja Šiljković
Light: PaLiGaSi
Photo: Damir Žižić

Hrabri telefon:
Ella Selak Bagarić
Hana Hrpka
Jelena Tomić

Awards:

Outward 2016 - Billboard of the year (jury + public vote)

Ideja X 2014 - Best public service campaign - finalist
Bestadsontv - ad of the week

A very special thanks goes to:

Outdoor Akzent, Slaven, Petar, Marta, Ana, Katarina, Luka, Vedran, Lucien, Goran, Marko, Iva, Hrvoje, Marcela, Sanja, Avdin, Luka, Ivona, Maks, Đurđa, Ljiljana, Stipe, Željko and many others.