GLASBENA MATICA —
Visual identity
Visual identity renewal for Glasbena Matica school of music, done in occasion of its 110 anniversary. The design highlights —through a graphic motif built with stylized instruments’ details— both the school’s institutionality and the will to attract the younger generation to music studies. The graphic inspiration for the visual are Constructivism and the works of Avgust Černigoj, transposed on a playful but organized layout. The electric blue chromatics and a radical, minimalistic approach are communicative choices which aim to transmit the values of the school in an engaging, bold look.
Poster A0. Folded leaflet with map and all the informations about the school. Diary for notes. Booklet for students. Shopper.
