Account-based marketing (ABM) is a targeted marketing strategy that focuses on specific accounts rather than individual leads. This time I was asked to develop a creative concept for ABM campaign for the travel industry.

The goal was to raise curiosity, excitement and positive emotions towards RTB House. But also to raise awareness of RTB House USPs in non direct/non sales connected way

We also took care of demonstration how our campaign would work following the traveler's pre-booking journey – via interactive landing page.

It was pure fun experimenting with stretched typography & data visualisation in AE. The 3d part was bit challenging but very insightful at the same time. I developed the concept and executed all assets myself 😀😀😀