ART DIRECTION | 3D ILLUSTRATION | ANIMATION
So the ABM campaign can take quite a while to lit and this was the case for our prospect - Nike. Afer part one we have decided to rise the bar just a notch with these 3d animations.
I was eager to translate the static posters into 3d moving artwork. I was inspired by these NFTs loops trend that's been here for a while too.
The storyboard, design and animation was on my side and we used these animations to attract the decision makers on Nike's end. Besides lot o fun I had with those, I consider job done as we have reached our goals here 😎😎😎