ANGARA
Music festival for young adults
Music festival for young adults
Brand design for an international music festival made for young adults, who have grown up and are ready to get out on an adventure, that is called "Life".
The idea was inspired by the infamous local legend that took place in festival's area: Father Baikal, and his daughter Angara that left home to start a new life.
Festival takes place near the Baical lake, which shares borders with Mongolia and Russia. During the time while the lake has been completely frozen, this is the starting point for all the young adults to separate their life from their parents, and start an independent one.
During festival, the crowd can enjoy spectacular shows of international bands and DJs, where festival's location moves each day to a different place, according to selected Baikal lake depth.
Academy project
