COMMIT TO NOTHING
We’ve been approached by Mother London to collaborate on this campaign made of 7 images mixing photos and CGI for Sun and Sand Sports.
The Concept :
Whatever that sport is and however you want to play it, the most important thing is that you have fun. When it’s not fun, ditch it. Move on. Playing whatever you want, whenever you want, for as long as you want, that’s the real key to success.
Because a life well played, is a life well lived.
Because a life well played, is a life well lived.
And who better to deliver this message than DJ Khaled.
Sketchs and early stages
Behind the scenes
Client : Sun and Sand Sports
Agency : Mother London
Production : Radical Media
CGI and Post-production : Magnane
Follow us on instagram
