Prime & Vine Restaurant Brand Identity and Logo Design
Prime & Vine is a gourmet restaurant featuring American Wagyu Beef and wine from around the world.
The Visual Identity
Our visual identity always includes what is considered to be the primary mark, followed by alternates like stacked versions as well as providing the greatest contrast depending on the surface in use.
We also leverage the mark in how it'll look for social media, and in this case, it worked doubly hard as a brand "stamp." Additionally, as we're building out brand and audience appropriate color palettes, we name those colors and patterns as specific references to reinforce the brand.
Another value-enhancement we do with visual identity projects, is to take some element form our brand design and work it into surface patterns. We have found that this is something our clients are consistently thrilled to see and enjoy talking about how we can use it in other brand/marketing applications like business cards, on websites, notebook covers, and interior wall decorations.
