The aims of this project is to explore how good design practice and immersive technologies can provide new and innovative ways of communication. If used with strong consideration it can achieve many outcomes such as support messaging, engage minds and enhance experiences. The task was to communicate one of Translink’s missions through an Augmented Reality experience. The final outcome was an Adshel poster.
The final design I feel accomplished my mission to communicate through the uses of visuals and illustration. The changing of the name to Greener Travel made the overall concept more straight forward to my message. The designs functionality is as follows. The bus moves forward while the wheels rotate along with it. Text is displayed below having the same spacing, and freedom to move each piece of type will either move left or right similar to a moving traffic system. The information displayed is built like a timeframe. Each road explaining Translink’s aim for each decade for their mission to combat climate change. How does this still prove efficient to my target audience. minimal text displayed like bullet-points, yet strong to explain the theme and mission fully, plus the functionality of it moving through the visual keeps them interested to read it. In consideration to typography the three main timeframe descriptions have been structure in the following format. The year and percentage use the typeface (Elevon) because it has a futuristic look. Everyone especially young adult always has a sense of interest to how the future will look in their generation, especially when it comes to technology. This technical yet future influencing typeface expresses this, each year is another step toward a better future. The quote to explain the goal of the year uses a simpler typeface (Proxima Nova). My decision to choose this is not because it is extremely easy to read, but the clean shape and movement of the text can be taken further toward climate change. Our climate is messy and out of control, by taking small steps and setting goals like Translink we can correct it and build a cleaner, wealthier future just like the cleanness of this typeface. Placed beside Elevon it gives the communication of “this is what the future will bring” speaking positive and bringing us hope. The bus has been created to look similar to the Translink buses we see around Belfast. The wheels have the biggest advantage. The have been created using green tones to express the meaning of Greener Travel. Translink’s mission is to persuade people to take the bus, cut their carbon emissions and build an eco-friendlier future. However, I always like to have a hidden twist to my work. The wheels spin backwards. This may look like an editing mistake but with the total functionality of the design it has a much stronger hidden meaning for the audiences to discover behind it. The bus goes forward as in we are take step towards a greater future the wheels reverse to express by going forward, we are reversing the effect of climate change. A simple yet secret tactic to make this design even more efficient and accurate in explaining it message. In terms of the designs overall style, it uses geometric shapes to build up the visual proving its relation the Constructivism. Alongside the bold and impacting typefaces to bring this message out forcefully. An outcome which will attract, influence and inspire with a dynamic tone of voice.
