I wanted to show the problem of media’s negative impact on people's mental health, causing, among others, eating disorders. Refering to a woman standing with heavy books above her head emphasize the absurdity of valuating her basing on the weight. It actually reverses the reasoning - the heavier she is, the more knowledge she has. It’s refering to a trend, where men post on internet videos saying, that women ends up on: each of them says a specific number.