West Side Production is a company based in Satu Mare that has been on the Romanian market for over 10 years and its primary activity is the creation of custom metal furniture (chairs, coffee tables, etc.), fencing, and more. They are always trying to reinvent themselves, to use state-of-the-art equipment and skilled people in order to complete the project. The client wanted a rebranding because they could no longer relate to the meaning of the logo and had no clear communication.

The WSP project is unique and unprecedented for me. The client trusted my expertise and so I created a new visual identity for a brand with 10 years of experience in the Romanian metal clothing market. Now the communication can continue under a minimalist and technical look. Alexandru didn't find it hard to let go of the old symbol because he knew a change was needed.