This project was created for a Graphic Design 1 class at Liberty University. For this project, I was tasked with coming up with a creative brand and creating branding, identity package, and style guide for the company.
Primary Logos:
Above are the two primary logos for the company. One logo consists of just a word mark and a descriptor while the other adds a symbol in addition to the word mark and descriptor.
Secondary Logos:
Above are the two secondary logos for the company. The first logo consists of a symbol while the other consists of a symbol and word mark.
Icons:
These are the icons for the company. These icons are used throughout the design and illustration of Pars & Patties and are found commonly as elements of the patterns used throughout the branding.
Colors:
The colors used throughout the branding of Pars & Patties are shown above. The green, red, and blue are used heavily throughout the logo designs, whereas the tan and white and used heavily throughout the identity and overall design of the brand.
Identity:
Above is the identity package created for Pars & Patties. I created a pattern using an abstract golf course line art I created in order to connect to the line art used throughout the logos. In addition, I used the green color found in the brand's color scheme for the background.
Collateral:
The pictures above show mockups of how the brand elements might be used. The first two photos consists of to go order packaging and the second two photos consists of the uniforms for the restaurant.
Style Guide:
Process Book:
Spark Video:
Thank you for checking out my work!
