“橙花开”是农夫山泉为旗下17.5°橙品牌打造的营销IP，我们使用强烈的色彩对比、凝练概括的橙花造形和具有时尚感的信息编排，塑造出17.5°橙年轻、时尚、朝气蓬勃的品牌形象。
Orange Blossom is a marketing IP created by Nongfu Spring for its 17.5° Orange. We use strong color contrast, a concise series of orange blossom shapes and fashionable information to feel that 17.5° Orange is a young, fashionable and vigorous Brand.
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