At Creative Meta, we had the opportunity to work with My Logistics Magazine, a growing online news website catering to professionals within the logistics, supply chain, and freight industries primarily in the UK. Our main goal with this project was to revitalise the brand by implementing a complete rebrand and website redesign.
We aimed to establish a strong and cohesive brand identity that reflects the key values of My Logistics Magazine; trustworthiness, expertise, and relevance. To do this, we developed a clean logo, a rich monotone colour palette, typography, and bold photography to help the content stand out.
The focus of the website redesign was on delivering an appealing and user-friendly experience across various devices, ensuring smooth navigation and optimal functionality on desktops, tablets, and mobile devices.
Emphasising the significance of high-quality content, our content management team produced high-quality, search engine-optimised articles and news pieces on the latest industry developments. To provide even deeper insights, we work with industry experts to address pressing issues in the logistics, supply chain, and freight sectors.
To engage a wider audience and interact with readers, we utilised various social media platforms by creating engaging posts, running targeted ad campaigns, and closely monitoring user feedback and interactions.
As a result, My Logistics Magazine underwent a successful transformation, establishing itself as a reputable source of information for professionals within the logistics industry. We are thrilled with the positive outcome of this project, and we can't wait to take on more challenges in the future!
The focus of the website redesign was on delivering an appealing and user-friendly experience across various devices, ensuring smooth navigation and optimal functionality on desktops, tablets, and mobile devices.
Emphasising the significance of high-quality content, our content management team produced high-quality, search engine-optimised articles and news pieces on the latest industry developments. To provide even deeper insights, we work with industry experts to address pressing issues in the logistics, supply chain, and freight sectors.
To engage a wider audience and interact with readers, we utilised various social media platforms by creating engaging posts, running targeted ad campaigns, and closely monitoring user feedback and interactions.
As a result, My Logistics Magazine underwent a successful transformation, establishing itself as a reputable source of information for professionals within the logistics industry. We are thrilled with the positive outcome of this project, and we can't wait to take on more challenges in the future!
Credits
Gabrielle Frostick Seear: Branding, Copywriting
Joe Saddington: Website Development
