The goal was to define a bold new identity to reflect the growth and energy that “TwoFour54” is loaded with, while conveying approachability and excitement about their work. I created a visual language that captures the nature of the business by developing the logo, color palette, typography, tone of voice, and visual style, while offering a slick user experience. It was imperative to ensure that relevant and up-to-date information as well as industry news is easily found by website visitors.
