Ricardo Willson's profile

GeoGroup

Ricardo Willson
•
brand Brand Design brand identity Branding design corporate mutant branding Real State



Brand identity.

ESP.
El futuro de las empresas exitosas depende de la capacidad de anticipar y aceptar el cambio. Para garantizar el éxito, debemos contar con una marca adecuada, de cara a un futuro competitivo, lleno de desafíos, en búsqueda de seguir liderando.

Para esto fue vital crear un grupo que se dedique a focalizar esfuerzos en cada una de las aristas que se manejan como empresas, es por eso que hoy se da paso a una nueva era, celebrando la creqción de GeoGroup, un grupo de empresas especializadas en Bienes Raíces, Capitalización de fondos de inversión, Marketing y diseño.

La creación del Grupo obedece a las necesidades del mercado objetivos y se adapta a las tendencias actuales. La creación de la marca grupo y la actualización de las marcas GeoBienes, GeoCapital, GeoMKT y GeoDSGN incluyeron un nuevo enfoque de comunicación, manteniendo la esencia que siempre ha caracterizado en la gestión de estas empresas.

Como parte de la estrategia de rebranding y comunicación se tomaron en cuenta los siguientes puntos: Aumentar la conciencia de marca y el reconocimiento de las 4 empresas del grupo dentro del público objetivo, incrementar la motivación y el compromiso de todos los colaboradores del grupo y comunicar las propuestas de valor únicas de cada empresa para diferenciarlas de la competencia, entre otros. El concepto de se basó en definir una identidad gráfica flexible, siendo su principal identificador un elemento libre, que pueda adaptarse a distintas situaciones y contextos de uso, así como también representar varias aristas del negocio, sin perder su esencia y logrando conservar algunas de sus principales características a través de la mutación.

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ENG.
The future of successful companies depends on the ability to anticipate and accept change. To guarantee success, we must have a suitable brand, facing a competitive future, full of challenges, seeking to continue leading.

For this, it was vital to create a group that is dedicated to focusing efforts on each of the edges that are managed as companies, which is why today a new era is being ushered in, celebrating the creation of GeoGroup, a group of companies specialized in Real Estate, Capitalization of investment funds, Marketing and design.

The creation of the Group obeys the needs of the objective market and adapts to current trends. The creation of the group brand and the updating of the GeoBienes, GeoCapital, GeoMKT and GeoDSGN brands included a new communication approach, maintaining the essence that has always characterized the management of these companies.

As part of the rebranding and communication strategy, the following points were taken into account: Increase brand awareness and recognition of the 4 group companies within the target audience, increase the motivation and commitment of all group employees and communicate the unique value propositions of each company to differentiate them from the competition, among others. The concept of was based on defining a flexible graphic identity, its main identifier being a free element that can be adapted to different situations and contexts of use, as well as representing various aspects of the business, without losing its essence and managing to preserve some of its features. main characteristics through mutation.
brand Brand Design brand identity Branding design corporate mutant branding Real State
brand Brand Design brand identity Branding design corporate mutant branding Real State
brand Brand Design brand identity Branding design corporate mutant branding Real State
brand Brand Design brand identity Branding design corporate mutant branding Real State
brand Brand Design brand identity Branding design corporate mutant branding Real State
brand Brand Design brand identity Branding design corporate mutant branding Real State
brand Brand Design brand identity Branding design corporate mutant branding Real State
brand Brand Design brand identity Branding design corporate mutant branding Real State
brand Brand Design brand identity Branding design corporate mutant branding Real State
brand Brand Design brand identity Branding design corporate mutant branding Real State
brand Brand Design brand identity Branding design corporate mutant branding Real State
brand Brand Design brand identity Branding design corporate mutant branding Real State
brand Brand Design brand identity Branding design corporate mutant branding Real State
brand Brand Design brand identity Branding design corporate mutant branding Real State
brand Brand Design brand identity Branding design corporate mutant branding Real State
brand Brand Design brand identity Branding design corporate mutant branding Real State
brand Brand Design brand identity Branding design corporate mutant branding Real State
brand Brand Design brand identity Branding design corporate mutant branding Real State
brand Brand Design brand identity Branding design corporate mutant branding Real State
brand Brand Design brand identity Branding design corporate mutant branding Real State
brand Brand Design brand identity Branding design corporate mutant branding Real State
brand Brand Design brand identity Branding design corporate mutant branding Real State
brand Brand Design brand identity Branding design corporate mutant branding Real State
brand Brand Design brand identity Branding design corporate mutant branding Real State
brand Brand Design brand identity Branding design corporate mutant branding Real State
brand Brand Design brand identity Branding design corporate mutant branding Real State
brand Brand Design brand identity Branding design corporate mutant branding Real State
brand Brand Design brand identity Branding design corporate mutant branding Real State
brand Brand Design brand identity Branding design corporate mutant branding Real State
brand Brand Design brand identity Branding design corporate mutant branding Real State
brand Brand Design brand identity Branding design corporate mutant branding Real State
brand Brand Design brand identity Branding design corporate mutant branding Real State
brand Brand Design brand identity Branding design corporate mutant branding Real State
brand Brand Design brand identity Branding design corporate mutant branding Real State
brand Brand Design brand identity Branding design corporate mutant branding Real State
brand Brand Design brand identity Branding design corporate mutant branding Real State
brand Brand Design brand identity Branding design corporate mutant branding Real State
brand Brand Design brand identity Branding design corporate mutant branding Real State
GeoGroup
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Ricardo Willson's profile

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Ricardo Willson's profile
Santiago, Chile

GeoGroup

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