Ski Aprés for Victoria's Secret
Skiing is becoming more popular amongst millennials and young adults. Often times, skiers spend less time skiing and more time enjoying the ski aprés, social activities and entertainment following a day's skiing. Emerging ski apparel companies such as Halfdays show how trendy designs can be successful in today's market. The original flower print follows a WGSN fashion forecast calling for geometric and floral prints in F/W '23.
