Welcome Leleco, the Lelé da Cuca's new brand character!
Lelé da Cuca is a department store in Brazil, his name means something like looney.
The challenge was to create a new character without losing the essence of the brand.
Concept Process
The creation of the character's concept followed the line of an evolution of the current mascot, keeping the brand colors.
Variations were created in the proposed versions hair, age, clothes and accessories.
3D Process
Post Production
Final Images
Don't forget to like the project. Thanks!
