Chilifi - Spicy Garlic Crunch

agency branding branding agency vietnam chili Label label design Packaging packaging design vietnam graphic designer Vivian Agency

Chilifi, A new Spicy Garlic Crunch.

Chilifi, A packaging that reflects its origins.

Chilifi is a high-end sauce shop based in California. We were contacted by Chilifi to work along with them on the new packaging imagery for Spicy Garlic Crunch.

In order to successfully implement the rebranding strategy, we started by identifying the company's vision, and use these new definitions as guideposts for our new strategy. We didn't want to give the packaging an extreme change, but to shift it towards the brand's vision. Furthermore, the brand already had a logo that was not part of the redesign, so when thinking of a new image, it was imperative to think of something that could easily and harmoniously blend with the existing logo.

The goal was to create a branding and a packaging based on the founder's origins. Inspired by: Because it's too crunchy it cracks, it cracks open. It is based on this direction that we designed to have These motifs were applied throughout the consumer experience, to play up the endless former of Chilifi products.

Few of the client's initial sketches and ideas.

And some versions of the process.

The response to the new look and feel has been overwhelmingly positive.

We want food to be color, to be spice, to be all the good things in life. Every plate and every bowl should sing and sizzle, and this shouldn’t be difficult". - Chilifi Brand