Taqniyat planted its roots in Riyadh, Saudi Arabia, and has since harnessed its market expertise to create, implement, and manage comprehensive solutions for diverse clients. These clients range from mobile carriers and media groups to governments, financial institutions, brands, and marketing & advertising agencies, and even end consumers.

Creating a brand identity for Taqniyat presents unique challenges. These include distinguishing the brand in a highly competitive market, crafting an identity that balances local nuances with global appeal, and effectively communicating complex service offerings for customers to understand easily. 

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