Meer Coffee
Instant Coffee Packaging
A'DESIGN AWARD WINING Project (2023)
The big idea is inspired by the indulgence and the refreshing texture of a cup of coffee which crave the shopper to have one.
Unlike most of the coffee product packaging in the market that uses a cup of coffee as the main element of the packaging design, I took a new approach, which can stand out on shelves. The final product texture details has brought into the design to remind coffee lovers of the pleasure of drinking a cup of coffee.
The design simply touches the audience's recognition sense. The temptation of having a delicious coffee is what prompts the audience to impulse buy.
in associate with DONE ASSOCIATES
Design Director: Majid Abbasi
Art Director and Designer: Masoud Najafi Amirkiasar
Thanks to Bita Shakerin for the photo of the Espresso texture
Tehran, Iran
