Branding and Visual Identity for Steakhouse Restaurant
The symbol is a monogram of S+H, reminiscent of chain links, a rotisserie, and a block-like mechanical device, which gives it an "industrial" appearance in line with the restaurant's concept.
The logo is a condensed monospaced inscription, evoking a newspaper headline, with an "industrial" rigidity and roughness.
The inscription is composed of alphabet characters specifically designed for the restaurant based on the original monogram symbol.
According the restaurant concept we handmade the storefront signs the lettering was created using stencils.
Illustrations kit, rendered in a raw casual comic style.
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