In Eladrea, I had the privilege of designing the brand identity and art direction for all game art. Eladrea — is a world where history, art, and cultural research converge with graphic design and game design to create a truly immersive experience. In this project, we present the meticulous craftsmanship behind Eladrea's visual identity, which encompasses a logo system, typography, color scheme, and unique sub logos representing the diverse gaming races.
Logo
The Majestic Dragon Soaring Through Time and Space. Our logo design showcases the awe-inspiring Dragon, a powerful symbol that echoes the shape of the mainland ground depicted on the map. This Dragon, a fossil-like relic from the destroyed ancient Eladrean culture, takes flight in a circular formation, representing its transcendent presence beyond the boundaries of space. We offer two variations of the logo: an ultra-realistic sculptural form adorned with intricate textures and details, and a flat vector graphic reminiscent of a fossil.
Colors of Nordres
Each fraction of the game has relevant color scheme.We start with Nordres. A Journey into Deep Space and Eternal Winter. The main color scheme we have chosen draws inspiration from the vast depths of space and the ethereal essence of an everlasting winter. Deep Space evokes a sense of mystery and boundless exploration, while Eternal Winter envelops the world of Eladrea in a chilling atmosphere, imbuing it with a sense of timelessness and enchantment.
All Eladrea's fractions color scheme.
Nordress coat of arms
Typography
Evoking the Spirit of Adventure. In crafting the typography for Eladrea, we sought to capture the essence of old adventure books while venturing into uncharted fictional territory. Our goal was to create a typographic style that ignites the imagination, immersing players in a world where every turn of the page reveals new and extraordinary wonders. This unique typographic approach ensures a captivating reading experience that resonates with the spirit of Eladrea's epic narrative.
Game cover
A Glimpse into Cultures and Races. The sub logos of Eladrea amplify the richness of the main Dragon emblem by incorporating elements that represent each gaming race. Among these is the introduction of the Nordres, a distinguished race we proudly showcase through their logo, flag, and coat of arms. The visual identity of the Nordres reflects the intricate filigree details found in their stone-metal buildings, crafted by skilled Nordres smiths and stone gravers. This attention to detail brings their culture and architectural prowess to life.
Our visual identity design not only captivates the imagination but also weaves a strong cultural influence into the fabric of Eladrea's lore. The architectural splendor of the Nordres, with their stone-metal structures adorned with intricate filigree, serves as a testament to the depth and authenticity of the game's world-building.
Nordres city concepts
The cities of Nordres embody a captivating design concept, with their radial-centric layout nestled amidst majestic mountains and adorned with terraces. Mirroring the principles of the Eladrea logo, the cities embrace a cosmogonic radial approach that extends to all graphic elements throughout the game. This design philosophy creates a harmonious visual experience, where the cities themselves become a testament to the immersive world of Eladrea, showcasing the meticulous attention to detail and cohesive design language that defines the game.
Multimedia pitch-deck pages
Thank you!
