79 degrees
79degrees represents a coaching and mentoring program, aims to help young adults find their purpose in life and provide them with the necessary clarity to pursue the right path.
The logo is a custom wordmark that reflects the brand's methodology, which is based on using Lego pieces to unlock people's potential and transform it into meaningful ideas, concepts, and solutions. The use of play, stories, and metaphors encourages workshop participants to visually analyze organizational issues, express their opinions, and propose meaningful solutions.
The logo features a horizontal intersection that splits the design into two parts. The bottom cut-out part is tilted at a 79-degree angle, reflecting the brand name "79 degrees," which adds a personalized touch to the logo. The primary characteristics of the logo are its ability to assemble, unite and develop, aligning perfectly with the brand's core values.
The brand values of 79degrees are reflected in the logo design, which is minimalistic, modern, progressive, dynamic, and growth-oriented. It seamlessly unites spirituality and entrepreneurship, promoting personal and professional growth. Overall, the logo effectively communicates the brand's innovative approach to helping young adults find their purpose in life while reflecting the brand's core values and personality.
