The Brief: Reposition our seasoning brands as premium and improved for better taste and flavours by redesigning the packaging look-and-feel and communications.

Challenge: The old packaging design could not match up with the new improved state of the seaasoning brands hence, there is an urgent need to reposition and showcase improved premium brands to consumers.

Approach: To make sure we excel above all local brands in terms of look-and-feel and style of communication that is concise.