morechka is a brand of sculptural designs for the interior. "morechka" is exactly how the great—grandmother called the creator of the brand. so it is no coincidence that the blue color appears in branding.
the essence of the brand: the search for pure proportions in personality and sculpture, the knowledge of emptiness through manifestation. you see an ellipse in the logo, which actually doesn't exist, a void. however, the manifestation of the background rectangle helps us to see it.
"the natural is perfect"
the brand's works are made in a single copy using sacred proportions.
"dissimilarity, contrasts of the simple and refined, elegance, depth, mystery."
2022
logotype, visual identity: evgenia prokopieva
photo: morechka
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