XYZ / CAMPAIGN REBRAND
Brief
ABC Friends an NGO that works to promote the value of the ABC as Australia’s independent, public media broadcaster has concerns about support for the ABC in the future. The challenge was to rebrand ABC Friend’s “New Gen Initiative” to target Generation Zs living in Australia.
Brief
ABC Friends an NGO that works to promote the value of the ABC as Australia’s independent, public media broadcaster has concerns about support for the ABC in the future. The challenge was to rebrand ABC Friend’s “New Gen Initiative” to target Generation Zs living in Australia.
Solution
XYZ is the proposed rebrand name for the “New Gen Initiative”. The logo was inspired by building blocks we used to play with as kids. This suggest that ABC is constantly evolving and developing as building blocks are used in childhood play to foster creativity and learning.
XYZ is the proposed rebrand name for the “New Gen Initiative”. The logo was inspired by building blocks we used to play with as kids. This suggest that ABC is constantly evolving and developing as building blocks are used in childhood play to foster creativity and learning.
Recognition
