Branding
Brand Identity for a healthy food sturtup
HENRY & CO. srl
Challenge
This time HENRY & CO. has to create a brand identity for a start-up company founded in Kuwait called Honest Grocer.
The objective of Honest Grocer is to fill the shortage of healthy canned food products in the local markets and make up for the lack of transparency in labelling.
t offers only transparent products of controlled origin, healthy but also good, without artificial additives, sugars, GMOs and derived from certified organic sources.
Result
The logotype created for Honest Grocer combines a contemporary taste with some retro graphic details, mixing two different typefaces and emphasising the strong link with natural products.
The payoff “eat well, live better” adds meaning to the brand by specifying the type of consumer it refers to. The honesty and transparency of the brand are also made explicit by the simple lines that make up this logo.
SDGs
