2014 樹德科技大學
視覺傳達設計系 畢業設計展 「 洄游 Migration 」
SHU-TE University Department of Visual Communication Design 2014 Graduation Exhibition
Pin-Liang Chen、Ben-Kuei Xiao、Chen-Cheng Wu、Pei-Ling Ou、Wei-jun Wang, Student
《中国之星设计奖暨中国包装设计奖 2015 張貼類- Finalist》
《澳門設計雙年展 Macau Design Biennial 2015 海報類- Finalist》
《 玻利維亞國際海報雙年展 The Biennial of the Poster Bolivia BICeBe 》入選 _ Finalist
《 Hiiibrand Awards 2014 》Identity (Student Level)
《 高雄市廣告創意協會第5屆臺灣創意之星設計獎 2014 》
評審獎_ Special Jury Prize
《 臺灣國際學生創意設計大賽-視覺設計類 2014》-入圍_ Finalist
《 臺灣國際學生創意設計大賽-視覺設計類 2014》-入圍_ Finalist
《 新一代設計展_視覺傳達設計類 2014》 – 入圍 _ Finalist
《 青春設計節_場地空間競賽 2014 》– 銀獎_ Silver Award
《 青春設計節_平面設計競賽 2014 》–入圍決選_ Finalist
《 放視大賞Vision Get Wild_平面類》–入圍決選_ Finalist
“Migration”
In response to the three thematic contents of “local, traditional, public welfare” developed by 34 graduating exhibition design teams; we systematically integrated visual design, and implied life as a river, in which we will encounter high and low tides, and return with rich experience and contribute to the homeland, after repeated trial and error. The project was based on the visual concepts to integrate and develop the exhibition’s image identity, posters, animation and other auxiliary applications, allowing participants to fully experience the meaning of image theme design and the spirit of the graduates.
“洄游”
本指為魚類繁延生機之行為，因應本屆畢業展34組設計團隊所發展出的「在地、傳統、公益」三種性質的專題內容做有系統的視覺設計整合，形象視覺的表現將人生比喻為河流，旅程中遭遇着高峰與低潮，反覆試煉與經歷風景後，帶著豐富體驗回歸貢獻給最初的土地。本創作從主軸視覺概念為基礎，統合發展該屆之形象識別、海報、動畫、輔助週邊應用等，藉成果展之形式讓參展者充分體驗形象主題的設計意涵與當屆畢業生精神。
Migration is the theme of the graduation exhibition for Department of Visual Communication Design, Shu-Te University. This work signifies salmon migrate from the ocean to their birthplace in upstream river and spawn there. In the journey, the difficulties they overcome would bring them a better future. In the design, the river is a metaphor to life. After getting through different high and low tides in the lifelong journey, one would eventually return with rich experience and contribute substantially to the society.
洄游是一場樹德科技大學視覺傳達設計系的畢業展覽。如同鮭魚從海中遷徙至他們位於河川上游的出生地並且產卵。路途中的艱辛與困境都是孕育未來的過程。在本設計中，我們將人生比喻為河流，在旅程中遭遇着高峰與低潮，帶著豐富的體驗回歸並將所學貢獻給我們的土地。
Design of Standard Colors and Fonts:
The standard color of this work is set based on the ideology of salmon migration journey, in which navy blue represents water and orange represents migrating salmon. The two Chinese character ”洄游” (migration) are designed by the old Chinese word of “water” and the construct of rivers. And a set of application fonts are derived from this concept.
標準色與字體設計：
以鮭魚在洄游過程中的色彩意象來設定本作品之標準色，分別為代表流水的深藍色以及代表在洄游過程中鮭魚的橘紅色。標準字以水的古字及河川之意象來設計「洄游」二字，將其延伸出來的字體結構特色進而發展成一套應用字體。
Design Application
Except for some basic stationary peripheral products, a series of special products related to the concept of “journey” are created as well, including luggage-like containers, passport-like notebooks, stamps, contactless IC pass cards, postcards, and so on.
設計應用：
周邊設計除了基本的文具設計外，另有以「旅程」為主軸，而延伸出特別的周邊應用，包括仿旅行箱的收納盒、仿護照的筆記本、戳章、通行卡、明信片等。觀展者可以使用我們的護照在每一個設計作品的攤位留下戳章，紀念一站又一站精彩的設計之旅。
Design Application 2:
The exhibition booth is designed based on the ideology of water, such as the projection effect of ripples and streamline chairs. The animation entails the three elements—birth, growth, and gather—which are decoded from the visual elements in the poster shown upfront.
設計應用2：
展場以「水」的元素作為延伸，包含漣漪的投影效果以及圓滑的座椅設計。在動畫部分裡解構了海報的視覺元素加以發展，呈現『出生』、『成長』、『聚集』的三個過程。
Animation
